The Power of Expert Feedback to Improve Writing Skills written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Tim Grahl In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the […]
The 7 Ways You Might Be Doing Email Wrong written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Jay Schwedelson
In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.
Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. through Outcome Media. Jay’s team executes over 40,000 campaigns each year for leading global brands. As a recognized industry leader, Jay’s achievements have earned him a place in the Hall of Fame at the University of Florida’s College of Journalism and Communications.
We discuss the importance of subject lines in email marketing and share tips for improving open rates. We also cover:
- The significance of call-to-action buttons
- The timing of email sends
- ESPs’ (Email Sending Providers) role
- The relationship between email and landing pages
- List hygiene and the impact of AI and privacy on email marketing
Key Takeaways:
Subject Lines: Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity.
