Weekend Favs September 7th written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]
Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Joe Crisara
In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisara, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.
Joe’s “don’t worry about it” mentality, is rooted in his blue-collar upbringing where his father often provided services for free, and once nearly led him to bankruptcy. Initially, Joe believed that cutting costs and lowering prices would build client loyalty, but he learned that true service isn’t about slashing prices. Instead, it’s about offering high-quality, long-term solutions that anticipate future problems. Now, through his ‘Pure Motive Service’ approach, Joe provides options that cater to different needs and budgets while ensuring excellence and proactively preventing issues.
Joe’s ‘Pure Motive Service’ involves providing solutions that prioritize:
- Quality
- Reliability
- Safety
- Health
He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.
Key Takeaways
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