Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing
Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key. With AI evolving fast, attention spans shrinking, social media algorithms constantly changing, unpredictable ad costs, and tighter privacy rules, it’s easy to get caught up in the latest “quick fixes.” But what your […]
How ‘Company Culture’ Became Overused written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Brian Gottlieb
In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of ‘Beyond the Hammer.’
He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. Gottlieb, an inspirational business leader, and Harvard Business School executive education alumnus, champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave.”
We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a common mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through “stay” interviews instead of waiting for an exit interview.
Key Takeaways
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